benefits of using a specialized search engine

Web directories are often confused with specialized search engines since they both list websites within their niche, but they actually function a bit differently. Though specialized search engines have been around for years for consumers, they’re recently expanding for B2B articles, too, with the glut of information on the web currently available. Websites are only included as possible search results if they meet enough criteria to qualify as belonging to the niche.

Vertical search engines perform a deep dive into a specific topic or industry by performing a pre-search of available websites. Specialized search engines will often list numerous pages that would never come up on a Google search - or at least, not in the first five pages. They only list web pages that are categorized within their specific niche. What Are Specialized Search Engines?Īs the name implies, specialized search engines, or vertical search engines, function differently than major search engines like Google. Let’s break down the nitty-gritty details of specialized search engines in the sections below.

There are specialized search engines that are easier to configure SEO for.

However, there are other options - and we’re not just talking about Bing. When you think of search engines, the first thing that comes to mind is Google, right? It’s no wonder, considering that Google accounts for 76% and 86% of desktop and mobile searches, respectively.

Benefits of using a specialized search engine